Australian YouTube film-makers are set to make money with the expansion of the website's advertising program.
Producers have been challenged to cash in on their creativity.
The only criteria are your videos must be original and suitable for streaming, your own original work and you must upload regularly.
While McCann-Erickson media coordinator Louisa Ainsworth has told Alexia Osborn it is open to the idea, others are not.
Australian Design Studio director Panorea has labelled the site’s content unethical and will not advertise because it may harm its reputation.
QUT Creative Industries lecturer Axel Bruns says it may change the style and format of the website as videos may be influenced by money.
So what does this mean for YouTube? I’m not sold on the idea.
On one hand I think it is a money-spinning concept for the website, which may ultimately compromise its independence due to commercialisation.
On the other, we may see a rise of a new kind of film industry for the better. It will be a whole new outlet for the creative class to test their skills and earn some cold hard cash.
So what do you think? Better get uploading...
Check out the concept by clicking here.
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