SEX sells

Are we really surprised?

The Australian Families Association is outraged at Ambra billboards showing bums and sexy legs held together by strands of lingerie. (see related article)

Mark Holzworth from the Australian Families Association says he thinks the billboards should come down because it’s defaming Aussie women.

“It is a representation in a very sexual context as to how women are portrayed," he says.

But should we be pulling the billboards down because they say women are floozies… or because the ads are darn right distasteful?

The other day I counted the word ‘sex’ 15 times on the news.com.au homepage, not to mention the myriads of links to stories about promiscuous activity.

We’ve come a long way this century; the easy access to porn…thriving adult stores…and sexpo has ‘opened’ our eyes and raised our eyebrows.

But is this really healthy?

For me, the term ‘adult’ now holds ideas of depraved sexual activity.

Let’s face it; every soapie is just a game of musical beds.

It’s no wonder why the crickets start up and the tumble weeds roll past whenever someone finds out I’m ‘waiting’; just like everyone was shocked at Guy Sebastian.

How far will sexualised marketing go?

I find it amusing to watch movies pre-dating the 70’s, when women and men wouldn’t even dare sleep in the same bed – even if they were married.

How funny to think people would shudder at Elvis’ controversial pelvis thrust.

It’s like a Sunday school pic-nic watching it against something like Underbelly.

I suppose at the end of the day it’s not worth getting all ‘hot under the collar’.

But there will always be someone crossing the line, going that extra step to be just that little more risqué.

It looks like we’ll have to put up with car accidents under the Ambra ads.
By Josh Bavas.