SBS is getting a new $1 million logo.
But communication experts think the new image won't help the station in its battle for better ratings. After all, the ABC is still facing strong opposition to their new logo, which changed earlier this year.
But SBS says the community recommended a logo change.
I'm of two minds. On one hand, I believe modernising the company's image could expand its audience and attract younger viewers.
On the other, the new logo could upset the older audiences - SBS's core market - and therefore disadvantage the company.
So - what do you think?
Is the image change just what the SBS needs? Or are academics right in arguing the change will only hurt the station when it comes to ratings?
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I don't think that a change in logo will help draw audiences to the station. I think it comes down to programming, and the reality is that the majority of Australians prefer the commercial networks for their diversity of content: news, lifestyle, reality television, game shows, sports, entertainment, comedy, talk shows etc.
Spending $1 million on a new logo seems completely absurd. And if they’re doing it in an attempt to draw in the younger audiences, I say to them this: the majority of young people would not be able to recall the current SBS logo – so it seems a new logo is pointless - a bandaid solution to a much bigger problem.
How about instead increasing the diversity of content on SBS? Why not include more light-hearted entertainment programmes? At the moment everything on SBS just seems so heavy.
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